Resume

Professional Experience

Aceable (Austin, TX)
Senior Product Designer, Nov. 2021 - Present

SamCart (Austin, TX)
Product Designer, May - Nov. 2021

• Collaborated with product, engineering and marketing teams to improve UX/UI of SamCart app

• Developed comprehensive updated design system in Figma with all app components

• Created simple and intuitive experiences by distilling product requirements and user goals into sketches, wireframes, and prototypes and continuously iterating to meet customer needs

Auctane (Austin, TX)
Lead Designer & Web Developer, Nov. 2019 - May 2021
Lead Designer & Web Developer (ShippingEasy only), Aug. 2018 - Nov. 2019

• Transitioned to Lead Designer & Web Developer for all Auctane brands (owned by Stamps.com) including ShippingEasy, ShipStation, ShipEngine and ShipWorks

• Develop and maintain WordPress sites using visual design, HTML, CSS and JavaScript to create responsive, device-optimized experiences

• Design wireframes and user interfaces for web pages and product modules, using separate variants to A/B test how design differences impact conversion

• Work alongside Product teams to create user flows and experiences for ShippingEasy app and Support site

• Create custom illustrations for ShippingEasy app, as well as for the blog and marketing websites of other Auctane brands

• Build responsive and customizable email templates for customers in the ShippingEasy app, using animations and illustrations, while prioritizing UI accessibility standards

• Create digital/print marketing collateral, including landing pages, ebooks, one pagers, presentation decks, posters, etc.

• Monitor and analyze page performance through Google Optimize, iterating whenever possible to improve conversion

Freelance Work
Visual/UI Designer, Feb. 2018 - Present
Product Marketing & Design Consultant, Aug. 2016 - Nov. 2017

• Create wireframes and user interfaces for landing pages, using separate variants to A/B test how different designs impact conversion

• Help with company/product positioning through presentation decks, customized illustrations and other visual design assets

• Develop custom HTML/CSS code snippets to work around Squarespace template limitations and improve user experience

• Work with diverse range of clients, including Red River Foods, Indeed, Umuse, Rev, Temi, Henkel Search Partners (NYC), GLG, Sandy Russell Creative (CA) and more

Jovio (Austin, TX)
Product Marketing & Design Associate, Nov. 2017 - Feb. 2018

• Created and maintained marketing collateral, including blog posts, direct mail ads, agent demo decks and infographics

• Designed all digital ads for Google, Facebook & Instagram

• Assisted Senior Visual Designer with illustrations and marketing assets

• Developed wireframe for Jovio “How it Works” page

OutboundEngine (Austin, TX)
Product Marketing & Design Associate, Nov. 2016 - Aug. 2017

• Designed and maintained collateral to support sales and business development, including product demo decks, one-pagers, presentations, ebooks and infographics

• Developed high-conversion landing pages for events and specialty products

• Collaborated with creative agency to assist with company rebrand, using brand guidelines to design additional icons and illustrations, and recreate all existing print assets, landing pages and sales collateral

• Worked with engineering and product management to distill key functionality and benefits into core product marketing messages

• Surfaced product opportunities and challenges to influence marketing strategies, research and content

• Created and maintained internal documentation and collateral for email marketing compliance guidelines across all verticals

• Audited company website to improve SEO and increase online visibility

Invodo (Austin, TX)
Marketing Manager & Presentation Designer, Sept. - Nov. 2016
Content Marketing Specialist, Aug. 2015 - Aug. 2016

• Worked with product management to strategize for upcoming product launches and supporting collateral, while fulfilling former content marketing responsibilities

• Developed content marketing strategy to identify needs/gaps for specific buyer personas, using biannual benchmarks reports, presentations, whitepapers, infographics, webinars and blog posts

• Maintain monthly marketing dashboard to track key metrics around reach, visits and engagement, using results to guide recommendations for program improvements

Technical Skills